Discovering the world's wildest places on the back of a horse while fully experiencing the native culture — the main concept in this short documentary style spot is “arriving as one person and departing as another”. Exploring the idea behind authentic travel, establishing a deeper connection to your roots and letting your wild side roam free. This video will also serve as an intro to a longer form series, documenting the culturally-tied horse experditions that Bronco offers around the world.